SEO 101-What is SEO and basic SEO terms explained

Search engine optimization, or SEO, is an essential aspect of digital marketing. It helps businesses improve their online visibility by optimising their website for search engines like Google. However, the world of SEO can be confusing and overwhelming, especially for those who are just getting started. In this blog, we will explain some of the most complicated SEO terms in simple words.

Keyword Research

  1. Keyword research is the process of identifying the words and phrases that people use to search for information on the internet. This information is then used to optimise a website’s content, so it appears at the top of search engine results pages (SERPs) for those keywords. For example, if you own a bakery, you might conduct keyword research to find out what people are searching for when they want to order a cake. Some popular keywords might be “birthday cake delivery” or “custom cakes near me.”

On-Page Optimization

  1. On-page optimization refers to the various tactics used to optimise a website’s individual pages for search engines. This includes optimising content, headers, images, and meta tags. On-page optimization ensures that search engines can easily crawl and index a website, which can lead to higher rankings on SERPs.


  1. Backlinks are links from other websites that point to your website. Backlinks are an important factor in SEO, as they signal to search engines that other websites consider your content to be valuable and relevant. However, not all backlinks are created equal. High-quality backlinks from reputable websites can have a significant impact on a website’s search engine rankings, while low-quality or spammy backlinks can have a negative effect.


  1. SERP stands for Search Engine Results Page, which is the page that displays the results of a user’s search query. When you enter a query into a search engine like Google, the SERP displays a list of relevant websites, along with their titles, meta descriptions, and URLs. Appearing at the top of a SERP is critical for businesses looking to drive organic traffic to their website.

Domain Authority

  1. Domain authority is a metric developed by Moz that measures the overall strength and trustworthiness of a website. A website’s domain authority is influenced by factors such as the number and quality of backlinks, the relevance of the website’s content, and the website’s age. A higher domain authority can help a website rank higher on SERPs.

Title Tag

  1. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs and in web browser tabs, and they provide both search engines and users with a brief summary of the page’s content. Title tags are an essential element of on-page optimization and should be crafted to include relevant keywords and accurately reflect the page’s content.

In conclusion, SEO is a complex field, and these are just a few of the many terms and concepts involved in optimising a website for search engines. However, understanding these terms is critical for businesses looking to improve their online visibility and drive organic traffic to their website. By conducting keyword research, optimizing on-page elements, building high-quality backlinks, and monitoring domain authority, businesses can improve their chances of appearing at the top of SERPs and driving more traffic to their website.

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