Ultimate Black Friday Checklist for Brands (2025)
Black Friday is one of the most loved shopping events of the year. It is perfectly timed for people to purchase discounted Christmas gifts for their loved ones. If your brand wants to make the most of this peak shopping period, here’s where to begin. These insights come from my experience working with 250+ eCommerce and lead-generation brands that grew sales through targeted Black Friday campaigns. 1. Use Data as ...
What Is AI Engine Optimisation (AEO)? Future of Search Marketing
If you’ve been around SEO long enough, you know the game has changed dramatically with AEO, or Answer Engine Optimization. Here’s the kicker: visitors who come from AI Engines convert at 3x the rate of traditional search traffic. That’s why AEO isn’t just about rankings. It’s about credibility, share of voice, your brand sentiment and most importantly, revenue. What Is AEO? AEO is the practice of optimising your content not ...
Choose the right digital marketing agency for your SEO
Choosing the right digital marketing agency for your SEO needs is crucial for the success of your online business. With so many agencies to choose from, it can be difficult to know where to start. Here are some important factors to consider when looking for a digital marketing agency for SEO:
Why SEO is important for your digital marketing strategy?
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It involves optimising your website and its content to improve its ranking in search engine results pages (SERPs), which in turn drives more organic traffic to your website. Here are some of the reasons why SEO is important for your digital marketing strategy: In conclusion, SEO is an essential component of any digital marketing strategy. By optimising ...
SEO 101-What is SEO and basic SEO terms explained
Search engine optimization, or SEO, is an essential aspect of digital marketing. It helps businesses improve their online visibility by optimising their website for search engines like Google. However, the world of SEO can be confusing and overwhelming, especially for those who are just getting started. In this blog, we will explain some of the most complicated SEO terms in simple words. Keyword Research On-Page Optimization Backlinks SERP Domain Authority ...